Shannon Coffey

Design + Publishing

Trade Gothic

Type Specimen

Trade Gothic is a typeface one might expect to find in scientific journals or corporate tech bulletins from decades past. So in keeping with that first impression, I attempted to profile this exquisite typeface in a format befitting that use. Specific values of the color blue were selected to evoke its common use in the branding of tech companies like Hewlett Packard, IBM and Intel.

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