Shannon Coffey

Design + Publishing

Dot Fruit Juice

Beverage Branding

An old photo from 1970s Europe of a child drinking from a pyramid-like carton became the inspiration for this developing drink brand. One side features a geode-like pattern representing the variety of flavors offered, another has an iconic smiling face against a solid field of color, keyed to the juice flavor within. The combination of color and shape pops against any schoolyard, cafeteria, classroom, or grocery store shelf.

All content ©2016 Shannon F Coffey. All rights reserved.