Shannon Coffey

Graphic Design

Ads
of
Color

Book Prototype

This project began with my fascination for mid-century graphic design, particularly the magazine advertising and illustration of the 1950s, 1960s, and 1970s. As I researched this area  it became clear how black magazines carried advertising that both mimicked and diverged from what was presented in mainstream publications. As much as these ads tried to match the production values and impact of their larger competitors, they also offered very black-centric ideals and cultural perspectives. I knew that this parallel world where mainstream advertising was remade and repurposed for a black audience could make for a fascinating and informative book.

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