This project was born from my fascination with mid-century graphic design, particularly the magazine advertising and illustration of the 1950s, 1960s, and 1970s. As I researched, it became clear how black specialty magazines carried advertising that both mimicked and diverged from what was found in mainstream publications. As much as these ads tried to match the production values and impact of their mainstream counterparts, they also offered very black-centric ideals and cultural perspectives. I knew this parallel world where mainstream advertising was remade and repurposed for a black audience would make for a fascinating book that could inform and intrigue.
All content ©2016 Shannon F Coffey. All rights reserved.